Etudes de cas déposées
Année
2024
Abstract
This is part of a case series. Case A ‘Internal disruption in the automotive industry’ details the genesis of a new vehicle in the automotive industry. The setting where the vehicle was developed is the PSA Group (now part of Stellantis), in France, starting in 2016. While the new vehicle, the Citroën AMI, is not a car, but a quadricycle, it was launched with the particular objective to disrupt and test the limits of processes used in new vehicle development. The case introduces the careers of several of the people and their organizational units involved in this process, as well as the process and challenges itself. Finally, the case develops towards the question of how the protagonists in the case can organize the disruptive project within PSA.
LEPOUTRE, J. (2024). Citroën AMI (A) – Internal Disruption in the Automotive Industry. ESSEC Business School.