Essec\Faculty\Model\Contribution {#2237
  #_index: "academ_contributions"
  #_id: "16292"
  #_source: array:26 [
    "id" => "16292"
    "slug" => "16292-citroen-ami-b-inventing-new-company-and-customer-journeys"
    "yearMonth" => "2024-09"
    "year" => "2024"
    "title" => "Citroën AMI (B): Inventing New Company and Customer Journeys"
    "description" => "LEPOUTRE, J. (2024). Citroën AMI (B): Inventing New Company and Customer Journeys. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LEPOUTRE Jan"
        "bid" => "B00460491"
        "slug" => "lepoutre-jan"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2026-03-26 09:53:10"
    "publicationUrl" => "https://www.thecasecentre.org/products/view?id=197330"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => "324-0076-1B"
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This is part of a case series. Whereas Case A is mostly focused on the processes involved in developing the Citroen AMI as a product, Case B 'Inventing new company and customer journeys' is more focused on the downstream processes involved in selling and distributing the vehicle. Carlos Tavares, the then CEO of PSA, insisted that the vehicle be sold exclusively online, for which PSA did not have any capabilities yet. As in case A, this innovation is used to introduce the reader to the normal sales and distribution process in the automotive industry, to then introduce the challenges encountered when innovating these processes. The Citroën AMI team also realized that the targeted customers were unlikely to be coming to dealerships, so they negotiated a deal with an electronics retailer. The case shows how the Citroen AMI became a success beyond expectations, and how Vincent Cobée, Citroen AMI CEO, wonders what can be learned about Citroen AMI that can be of use to future projects."
      "en" => "This is part of a case series. Whereas Case A is mostly focused on the processes involved in developing the Citroen AMI as a product, Case B 'Inventing new company and customer journeys' is more focused on the downstream processes involved in selling and distributing the vehicle. Carlos Tavares, the then CEO of PSA, insisted that the vehicle be sold exclusively online, for which PSA did not have any capabilities yet. As in case A, this innovation is used to introduce the reader to the normal sales and distribution process in the automotive industry, to then introduce the challenges encountered when innovating these processes. The Citroën AMI team also realized that the targeted customers were unlikely to be coming to dealerships, so they negotiated a deal with an electronics retailer. The case shows how the Citroen AMI became a success beyond expectations, and how Vincent Cobée, Citroen AMI CEO, wonders what can be learned about Citroen AMI that can be of use to future projects."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2026-03-27T15:21:40.000Z"
    "docTitle" => "Citroën AMI (B): Inventing New Company and Customer Journeys"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/lepoutre-jan">LEPOUTRE Jan</a>"
    "docDescription" => "<span class="document-property-authors">LEPOUTRE Jan</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2024</span>"
    "keywordList" => ""
    "docPreview" => "<b>Citroën AMI (B): Inventing New Company and Customer Journeys</b><br><span>2024-09 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.thecasecentre.org/products/view?id=197330" target="_blank">Citroën AMI (B): Inventing New Company and Customer Journeys</a>"
  ]
  +lang: "fr"
  +"_score": 8.916391
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}