Essec\Faculty\Model\Contribution {#2237
  #_index: "academ_contributions"
  #_id: "16267"
  #_source: array:26 [
    "id" => 16267
    "slug" => "16267-introducing-vegan-alternatives-to-the-french-cheese-market-a-realistic-ambition-or-culinary-sacrilege"
    "yearMonth" => "2025-09"
    "year" => 2025
    "title" => "Introducing Vegan Alternatives to the French Cheese Market: A Realistic Ambition or Culinary Sacrilege?"
    "description" => "SIDOKPOHOU, D. (2025). Introducing Vegan Alternatives to the French Cheese Market: A Realistic Ambition or Culinary Sacrilege? ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SIDOKPOHOU Dorothée"
        "bid" => "B00040534"
        "slug" => "sidokpohou-dorothee"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:9 [
      0 => "Market analysis"
      1 => "Consumer behavior"
      2 => "Carbon footprint"
      3 => "Marketing mix"
      4 => "Plant-based substitutes"
      5 => "Veganism"
      6 => "Vegetarianism"
      7 => "Brand launch or variation"
      8 => "Innovation process"
    ]
    "updatedAt" => "2026-03-25 01:00:46"
    "publicationUrl" => "https://www.thecasecentre.org/products/view?id=205417"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => "F725-0016-1"
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This is a French version. This case study examines the development of plant-based alternatives within the French cheese market. By analyzing various dimensions of the Marketing mix, the case highlights the challenges of introducing this emerging segment in a very mature market that is deeply intertwined with national culture. Furthermore, it offers insights into the need to balance between rational and irrational factors influencing consumer behavior as they consider adopting more responsible consumption practices in light of new alternatives."
      "en" => "This is a French version. This case study examines the development of plant-based alternatives within the French cheese market. By analyzing various dimensions of the Marketing mix, the case highlights the challenges of introducing this emerging segment in a very mature market that is deeply intertwined with national culture. Furthermore, it offers insights into the need to balance between rational and irrational factors influencing consumer behavior as they consider adopting more responsible consumption practices in light of new alternatives."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-03-27T19:23:01.000Z"
    "docTitle" => "Introducing Vegan Alternatives to the French Cheese Market: A Realistic Ambition or Culinary Sacrilege?"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/sidokpohou-dorothee">SIDOKPOHOU Dorothée</a>"
    "docDescription" => "<span class="document-property-authors">SIDOKPOHOU Dorothée</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => "<a href="#">Market analysis</a>, <a href="#">Consumer behavior</a>, <a href="#">Carbon footprint</a>, <a href="#">Marketing mix</a>, <a href="#">Plant-based substitutes</a>, <a href="#">Veganism</a>, <a href="#">Vegetarianism</a>, <a href="#">Brand launch or variation</a>, <a href="#">Innovation process</a>"
    "docPreview" => "<b>Introducing Vegan Alternatives to the French Cheese Market: A Realistic Ambition or Culinary Sacrilege?</b><br><span>2025-09 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.thecasecentre.org/products/view?id=205417" target="_blank">Introducing Vegan Alternatives to the French Cheese Market: A Realistic Ambition or Culinary Sacrilege?</a>"
  ]
  +lang: "fr"
  +"_score": 8.499192
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}